Who is Ian Farrar?
Elite-level cyclist. 30-year sales & marketing professional. A mentor who has spent his life helping people unlock their health, their potential, and their freedom.
Years in sales & marketing leadership
Level competitive cyclist
Lives mentored worldwide
Fastest-growing LifeWave team
An elite-level cyclist who lives what he teaches.
Ian's competitive cycling career taught him what very few entrepreneurs ever learn the hard way: peak performance is built one disciplined day at a time. The training, the nutrition, the recovery, the mindset — they all matter.
Today he still trains hard, still rides hundreds of miles a month, and uses LifeWave X39 daily as part of his own recovery and longevity protocol. When Ian talks about energy, vitality, and taking your power back — it's not theory. It's his life.
30+ years of sales, marketing & team-building.
For more than three decades, Ian has built businesses, led sales organizations, and mentored entrepreneurs across multiple industries. He has personally trained, coached, and developed thousands of professionals — many of whom now run six and seven-figure businesses of their own.
As a leader of one of LifeWave's fastest-growing global teams, Ian combines marketing strategy, real product belief, and a deep commitment to his partners' long-term success.
Three things every mentee gets.
Athlete's discipline
Decades on the bike taught Ian the long game — daily reps, recovery, and the unglamorous consistency that compounds into peak performance.
Operator's playbook
30+ years closing, building teams, and leading sales & marketing organizations. Frameworks that work whether you're new to entrepreneurship or scaling a brand.
Mentor's heart
Ian doesn't pitch — he listens. Every consultation starts with your goals, your health, and the life you actually want to design.
Built to Lead.
Ian Farrar's ride from professional cycling to 30 years of building winning teams.
From the velodrome to the main stage, Ian has spent three decades turning athletic discipline into a repeatable blueprint for network marketing leaders, entrepreneurs, and high-performance teams around the world.
As featured on MLM Nation — 3× guest
A voice the industry trusts.
Ian is one of the rare leaders MLM Nation has invited back three separate times — sharing the playbook, the mindset, and the unglamorous consistency that built a 30+ year career.
- Ep. 391The Gears That Create a Fast Building Team
- Ep. 672Overcoming Negative Self-Talk & the Biggest Mistake in MLM
- Ep. 770What to Say to Attract Your Next Leader
World-Class Speaker
Main-stage keynotes on discipline, consistency, and the athlete's mindset for building lasting teams.
Thought Leader
30+ years inside the profession — a founding brand partner with a real seat at the table, not a theorist.
Mentor & Motivator
Coaches leaders to outlast plateaus, push through the wall, and treat MLM as a career, not a trial.
As Ian Thinketh: Grow Rich
Ian Farrar's field manual on discipline, consistency, and leadership — from professional cycling to 30 years of building winning teams. Think. Decide. Act. Become.
Buy on Amazon — $12.99 →
"You find your freedom within your discipline."
"If it's to be, it's up to me."
"Your next chapter is one conversation away. Health, freedom, purpose — they're all available to you. I'd love to help you get there."
— Ian Farrar
Ready to talk?
Schedule a free, no-obligation 1-on-1 mentoring consultation with Ian. No pitch — just a real conversation about your goals.